Service
What does SHTROM Creative's Social Media Marketing service include?
Full-service social media marketing built around your brand, not a template — brand and social strategy, content creation, social media management, community engagement, influencer marketing, and paid social advertising, all working together as one system.
Built For The Scroll
This is what a client's feed actually looks like — real shoots, cut for Reels, not a highlight reel dressed up as a portfolio.
@shtromcreativeSlap Burger's grand opening ribbon-cutting
@shtromcreativeBehind the scenes at YoYo Burgers and Chicken, from raw prep to the finished sandwich
@shtromcreativeA bartender's smoke-finished cocktail presentation at Tanto
@shtromcreativeChef Taylor Dillon demonstrating Con Amor's housemade purple corn masa
@shtromcreativeA look inside Bekdash, Tampa Bay's new spot for ice cream and desserts
What does it take to stand out?
01. Understand the brand
Before we create anything, we look at where your brand is now and where it needs to go. We look at your current presence, your audience, your competition, and what makes your business different. From there, we create a clear direction for how your brand should look, sound, and feel on social media. It shouldn't look like everyone else. It should look like you.
02. Create the right content
Once the direction is there, we bring it to life. Video, photography, short-form content, graphics, campaigns, and creative concepts built around your brand. We don't create content just because something needs to be posted. Everything should have a reason behind it.
03. Get it in front of people
Good content is only part of the job. We combine it with social media management, community engagement, influencer marketing, paid advertising, and ongoing strategy. Not every brand needs the same approach. Our job is to figure out what makes sense for yours and execute it properly.
More than social media management
We offer full-service social media marketing, but we don't want to feel like another company that simply runs your accounts. We become a team that understands your business, your vision, and what you're trying to build. Then we translate that into social media. Strategy, content, management, influencers, community, and paid advertising all work together as one system. That's the SHTROM approach.
Your brand should feel like your brand
Not a template. Not your competitor. Not whatever happens to be trending that week. We make brands stand out.
Full-service social, built around your brand.What you get
- Brand & Social Strategy
Brand evaluation, positioning, research, and creative direction.
- Content Creation
Photography, video, short-form content, graphics, and campaign concepts.
- Social Media Management
Planning, publishing, management, and ongoing optimization.
- Community Engagement
Keeping your brand active and connected with the people following it.
- Influencer Marketing
Finding the right creators and building collaborations that actually fit your brand.
- Paid Social Advertising
Putting the right creative in front of the right people.
Proof
Further reading
Tampa is a visually competitive market, so social media marketing here rewards original footage over stock, short vertical video over static posts, and consistency over volume. What works differs by sector: hospitality and restaurants win on food and room footage, med spas on results and trust, real estate on place, and service businesses on the person doing the work.
What Does a Social Media Marketing Agency Actually Do for a Business?A social media agency does considerably more than post. The work is strategy, original photography and video production, editing for short-form, writing, scheduling, community management, paid advertising, creator outreach, analysis and creative direction. Most of the hours go into producing content, not into publishing it, which is the part clients rarely see.
What Should Be Included in a Social Media Marketing Package?A real package covers strategy, a monthly content shoot, short-form video editing, design, copywriting, scheduling, community management, reporting and usually some paid media. Comparing agencies on posts per month is the wrong comparison, because it treats twelve stock graphics and twelve originally shot videos as the same product when they cost and perform nothing alike.
How Many Social Platforms Should a Small Business Actually Run?Two platforms, run well, consistently beat four platforms run thinly. For most small businesses, that means Instagram and Facebook as the core, with TikTok or YouTube added only when there's a real audience and content plan for it — not because a platform exists.
Should a Growing Restaurant Hire an Agency or an In-House Social Manager First?For most single-location restaurants, an agency is the better first move — you get a full team (photography, strategy, paid media) for what one junior in-house hire would cost alone. In-house makes more sense once you're running multiple locations with enough volume to justify a full-time role.
What Makes Restaurant Content Actually Convert, Not Just Get LikesContent that converts shows process, not just plated food — the extrusion, the plating, the hands doing the work. It's shot on location, at your restaurant, not staged in a studio. Likes are a vanity metric; the content that actually drives a booking shows something a stock photo can't fake.
Questions people ask
How many platforms do you manage at once?
Most clients run Instagram and Facebook together, with TikTok and YouTube added based on where their audience actually is — we don't recommend a platform just to pad a proposal.
Do you create the content yourselves?
Yes. Photography, video, and graphic design happen in-house, which is also why our case studies show real, shot-by-us work rather than templated visuals.
How is this different from a content creation package alone?
Content creation makes the assets. Social media management runs the account — posting cadence, community replies, and reporting are part of the service, not an add-on.
Do you only work with Tampa businesses?
We're based in Tampa, but social media management doesn't require us to be on-site — we work with brands nationwide, and travel for content shoots when the project calls for it.
Ready to talk about social media marketing?
Tell us what you're trying to stand out from.