A chef in a white coat working the line, seen through the kitchen service window at Babushka's.

Restaurant

Babushka's

A recognized name in Tampa Bay, with two locations and an identity that's distinctly Eastern European without being limited by it.

Instagram Website

The challenge

Babushka’s needed to grow beyond being known primarily as an Eastern European restaurant, into a recognized name across Tampa Bay’s broader dining scene — without losing what made it distinct.

The approach

Becoming a Tampa Bay name

Over time, Babushka's moved beyond being known primarily as an Eastern European restaurant — it became part of Tampa Bay's broader dining scene. The Temple Terrace location built the foundation, while Hyde Park introduced the brand to a wider audience and gave it room to evolve into a more contemporary restaurant experience. Throughout that growth, our role has been to shape how Babushka's is presented to the market — from social media and visual direction to menu launches, new concepts and location expansion. The strategy has remained consistent: keep the food authentic, keep the brand current, make it accessible to everyone.

See it live

Temple Terrace

Hyde Park

Services

Social Media Marketing

More work

From a niche dessert concept to a 50,000-follower brand with broader market appeal.

The product was already there. The opportunity was making the brand look as strong as the food.

OLIVIA didn't need us to build the brand. It needed a social presence to match its momentum.

Further reading

Top 7 Food Influencers in Tampa Bay, Orlando and Nearby Areas for Restaurant Marketing

Our seven picks for restaurant influencer partnerships in Tampa Bay and Orlando are Food by Tiana, Tasty Chomps, Jesus Andres Andrade, Bin Min Munch, Michael Haffner, Mr. Tampa Bay and Your Tampa Bestie — chosen for local trust, thoughtful content and how their audiences actually respond, not follower counts.

The Best Social Media Marketing Strategies for Tampa Businesses in 2026

Tampa is a visually competitive market, so social media marketing here rewards original footage over stock, short vertical video over static posts, and consistency over volume. What works differs by sector: hospitality and restaurants win on food and room footage, med spas on results and trust, real estate on place, and service businesses on the person doing the work.

What Does a Social Media Marketing Agency Actually Do for a Business?

A social media agency does considerably more than post. The work is strategy, original photography and video production, editing for short-form, writing, scheduling, community management, paid advertising, creator outreach, analysis and creative direction. Most of the hours go into producing content, not into publishing it, which is the part clients rarely see.

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