Service
What does SHTROM Creative's website design service include?
Custom Next.js and Payload websites, paired with original in-house photography and video — built to load fast, rank well, and give you full editorial control without touching code.
Built on modern tools, not templates
We build on Next.js and Payload CMS — a modern stack chosen for speed and SEO performance, not a page builder with your logo swapped in.
Content built alongside the site
Custom photography, video, and even 3D elements are produced specifically for the site being built, so the design and the content are made for each other instead of stock photos filling gaps.
Full editorial control after launch
Once a site ships, you can edit copy, swap images, and update pages yourself through the CMS — no developer required for day-to-day content changes.
Live work
Websites we’ve built
Live site — scroll and click inside both screens
Signature Development
Next.js · GSAP · Lenis · Kuula 3D tour
Turnkey luxury villas in the hills above Marbella. We rebuilt the brand’s website-builder template into a bilingual English and Spanish showcase — renders, floor plans and a 3D walk-through of the flagship villa, all inside one calm, cinematic site. It is running live in the frames on the left.
- A 3D tour of the villa inside the page, with full screen on every device
- Letter-by-letter headlines, scroll-filled text and pinned rooms — one motion language
- A day-to-dusk drag slider on the villa page
- English and Spanish, with a language-aware sitemap
- New villas added from one data file — no redesign needed
Borscht Bureau
Next.js · Payload CMS · Vercel
An Eastern European restaurant and late-night bar in Florida, built from the ground up on the client’s own brand book. The site changes character with the venue: it switches itself between a Day and a Night theme based on the restaurant’s real opening hours, and the owners edit menus, hours and shop products themselves in Payload CMS.
- Day and Night themes that switch automatically with the opening hours
- Menus built as real page content, never a PDF
- Online ordering and gift cards through Toast, reservations through OpenTable
- A merch shop with its own cart and Stripe checkout
- Owner-editable in Payload CMS — no developer needed for a menu change
YoYo Burgers & Chicken
WordPress · Elementor
A halal burger and fried-chicken restaurant in Anaheim, California. We redesigned and rebuilt the site inside WordPress, which the business already ran on, as part of the wider brand and content partnership covered in the case study — built so that ordering is never more than one tap away.
- Order by ChowNow from the first screen, on desktop and mobile
- The YoYo app linked for both the App Store and Google Play
- Dedicated Menu, How to Order and Our Locations pages
- Mobile-first layout with full-width ordering buttons
Custom sites, paired with real photography and video.What you get
- Custom Next.js + Payload website build
- Original photography and video production for the site
- CMS setup for self-service editing
- Technical SEO foundation
Site structure, page speed, metadata.
Proof
Related
Technical SEO, on-page structure, and local search optimization for Tampa-area businesses — the foundation that makes every other marketing channel perform better.
BrandingFull visual identity work — logos, wordmarks, brand systems, and packaging — built to give a brand a real, ownable look before a single ad ever runs, across music, restaurants, product, media and wellness brands.
Copywriting ConsultingHelping your team write like your brand actually sounds — website copy, brand voice, and content strategy — so the words hold up even when we're not the ones writing them.
AI AutomationsFour pillars: content and publishing pipelines, lead capture and CRM routing, AI chat and booking on your site, and internal ops and reporting automation — built around what’s actually slowing your team down.
Further reading
There is no single right platform. Squarespace and Wix are genuinely good choices for a small site that rarely changes. WordPress suits content-heavy sites with a maintainer. A custom build earns its cost when the site is a working part of the business rather than a brochure, and when speed, structure or integrations start deciding revenue.
When Should a Business Redesign Its Website?Redesign when the site is costing you something measurable, not when it feels dated. The real signals are slow loading, poor mobile experience, visitors who arrive and do not convert, a brand that no longer matches, content nobody can update, and a business that has changed while the site has not. Looking old is the least important reason on that list.
Why a Beautiful Website Still Doesn't Generate LeadsDesign and conversion are different jobs. A site can be genuinely beautiful and still generate nothing, because leads depend on getting the right traffic, matching what those visitors came to do, saying something specific, asking clearly, being trustworthy, loading fast and working on a phone. Design supports all of that and replaces none of it.
What Does a Website Need for AI Search Tools to Quote It Correctly?AI search tools need clean, crawlable HTML (not content trapped behind JavaScript that never renders for a bot), structured data like Schema.org markup, and genuinely substantive content — not thin pages built purely for keywords. A fast, well-built site is table stakes before any of the content work matters.
What Actually Makes a Website Fast, and Does It Matter for SEO?Yes — page speed is a confirmed Google ranking factor through Core Web Vitals, and it directly affects how much of a site search engines can crawl. Speed mostly comes down to image optimization, minimal unnecessary JavaScript, and genuinely efficient hosting — not a single magic setting.
Questions people ask
Do you build on WordPress, Wix, or Squarespace?
New builds are custom Next.js with Payload CMS — that is where the speed and the full design control come from. When a business already runs on WordPress and switching platforms isn’t the right call, we redesign and rebuild inside WordPress instead; the YoYo Burgers site on this page is one of those. We don’t build on Wix or Squarespace.
Will I be able to update the site myself after launch?
Yes — the CMS is set up specifically so you can edit content without needing a developer for routine changes.
Do you write the website’s copy too?
Yes, content writing is part of the process — the copy is written to reflect your actual brand voice, not filled in generically.
Ready to talk about website design?
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