Blog

SEO & AI Search

How to be found in Google and quoted by ChatGPT, Perplexity and AI Overviews — local SEO, answer engine optimization (AEO) and generative engine optimization (GEO), explained plainly.

How Does Local SEO Work for a Tampa Business in a Crowded Market?

Local SEO in a competitive market like Tampa comes down to three things done consistently: a fully optimized Google Business Profile, real local citations with consistent business info, and location-specific content — not just a city name dropped into existing page copy. Consistency and depth beat shortcuts here.

What Does a Website Need for AI Search Tools to Quote It Correctly?

AI search tools need clean, crawlable HTML (not content trapped behind JavaScript that never renders for a bot), structured data like Schema.org markup, and genuinely substantive content — not thin pages built purely for keywords. A fast, well-built site is table stakes before any of the content work matters.

How Do AI Overviews and ChatGPT Actually Decide What to Cite?

AI systems favor content that answers a question directly and early, comes from a page with clear authorship and real depth, and is structured so the answer can be lifted cleanly without needing the rest of the page for context. Vague, marketing-heavy copy rarely gets cited, even from otherwise authoritative sites.

What's the Difference Between SEO, AEO, and GEO?

SEO gets your page ranking in traditional search results. AEO structures that content to win featured snippets and 'People Also Ask' boxes. GEO goes a step further, structuring content so AI tools like ChatGPT and Perplexity actually cite it in a generated answer. They build on each other — GEO doesn't work without solid SEO underneath it.